Top 3 Problems Small Business Owners Face Going Online (And How to Fix Them Fast)

Going online can feel overwhelming for many small business owners, but it doesn’t have to be complicated. In this blog post, we’ll break down the top 3 struggles entrepreneurs face when building their online presence — from not knowing where to start, lacking time to create content, to struggling with getting customers online. Most importantly, we’ll share easy and actionable solutions to help small businesses go digital, grow their brand, and start generating sales online with confidence.

1. Issue: “I Don’t Know Where to Start.”

Many small business owners feel overwhelmed by online marketing, websites, social media, and digital tools.

Solution:

• Start small: Claim your Google Business Profile.

• Create a simple, one-page website or landing page (use platforms like Wix, Shopify, or Squarespace).

• Focus on 1 social media platform where your audience hangs out most.

Tip: Hire a freelancer or marketing agency (like AJ7S) to help with setup!

2. Issue: “I Don’t Have Time to Manage Social Media or Content.”

Running a business is already a full-time job — adding social media feels impossible.

Solution:

• Batch content creation 1 day a week.

• Use free scheduling tools like Canva, Meta Business Suite, or Later.

• Repurpose content (turn 1 post into multiple stories, reels, and blogs).

Tip: Hire a virtual assistant or social media manager part-time.

3. Issue: “I’m Not Getting Customers or Sales Online.”

Some businesses feel like posting online isn’t working or driving results.

Solution:

• Optimize your website & social media for conversions (clear offers, call-to-actions, easy contact options).

• Run targeted local ads on Instagram, Facebook, or Google.

• Collect customer emails for follow-up deals and promotions.

Tip: Offer online-exclusive promos or freebies to drive engagement.

Final Thought:

→ Going online isn’t optional anymore — it’s essential for growth.

The key is to start simple, stay consistent, and get help when needed.

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