Archives April 2025

In today’s digital world, online marketing isn’t optional — it’s essential. Whether you’re just starting or looking to grow, the right online marketing strategies can help your small business reach new customers, boost sales, and build lasting relationships.

Here are the top 10 online marketing strategies every small business should use:

1. Build a Strong Social Media Presence

→ Be where your audience is — Instagram, Facebook, TikTok, LinkedIn, or Pinterest.

→ Post consistently and engage with your audience daily.

2. Content Marketing

→ Start a blog, vlog, or podcast around your niche.

→ Provide value, answer questions, and share your expertise.

3. Email Marketing

→ Build an email list from day one.

→ Send newsletters, promos, and exclusive content to stay top-of-mind.

4. Search Engine Optimization (SEO)

→ Optimize your website and blog to rank higher on Google.

→ Use keywords your customers are searching for.

5. Video Marketing

→ Short-form videos are dominating online.

→ Share behind-the-scenes, tutorials, product demos, and customer stories.

6. Paid Advertising

→ Run ads on Facebook, Instagram, Google, or TikTok to reach your target audience fast.

→ Start with small budgets and test what works.

7. Influencer & Affiliate Marketing

→ Partner with influencers or affiliates to promote your products/services authentically.

→ Micro-influencers often bring better engagement at lower costs.

8. Optimize Google Business Profile

→ If you have a local business, claim and optimize your Google Business Profile.

→ Encourage customers to leave reviews.

9. User-Generated Content

→ Encourage your customers to share photos, videos, and testimonials.

→ Repost them on your platforms to build trust.

10. Offer Free Resources or Lead Magnets

→ Create free downloads, checklists, guides, or mini-courses.

→ Exchange them for email sign-ups and build your community.

Final Thoughts

Online marketing doesn’t have to feel overwhelming. Start small, stay consistent, and focus on building real relationships with your audience. The right strategy will turn followers into customers — and customers into loyal fans.

Call to Action:

Ready to grow your small business online? Let’s connect! AJ7S can help you with content creation, social media management, and marketing strategies that work.

Follow us on IG: aj7s_creative

Going online can feel overwhelming for many small business owners, but it doesn’t have to be complicated. In this blog post, we’ll break down the top 3 struggles entrepreneurs face when building their online presence — from not knowing where to start, lacking time to create content, to struggling with getting customers online. Most importantly, we’ll share easy and actionable solutions to help small businesses go digital, grow their brand, and start generating sales online with confidence.

1. Issue: “I Don’t Know Where to Start.”

Many small business owners feel overwhelmed by online marketing, websites, social media, and digital tools.

Solution:

• Start small: Claim your Google Business Profile.

• Create a simple, one-page website or landing page (use platforms like Wix, Shopify, or Squarespace).

• Focus on 1 social media platform where your audience hangs out most.

Tip: Hire a freelancer or marketing agency (like AJ7S) to help with setup!

2. Issue: “I Don’t Have Time to Manage Social Media or Content.”

Running a business is already a full-time job — adding social media feels impossible.

Solution:

• Batch content creation 1 day a week.

• Use free scheduling tools like Canva, Meta Business Suite, or Later.

• Repurpose content (turn 1 post into multiple stories, reels, and blogs).

Tip: Hire a virtual assistant or social media manager part-time.

3. Issue: “I’m Not Getting Customers or Sales Online.”

Some businesses feel like posting online isn’t working or driving results.

Solution:

• Optimize your website & social media for conversions (clear offers, call-to-actions, easy contact options).

• Run targeted local ads on Instagram, Facebook, or Google.

• Collect customer emails for follow-up deals and promotions.

Tip: Offer online-exclusive promos or freebies to drive engagement.

Final Thought:

→ Going online isn’t optional anymore — it’s essential for growth.

The key is to start simple, stay consistent, and get help when needed.

Follow us on IG: aj7s_creative for more design and marketing content.

In today’s digital-first world, if your business isn’t on social media, you’re missing out on one of the most powerful (and affordable) marketing tools available. Whether you run a small local shop or a global brand, social media helps you reach your audience, build relationships, and drive sales.

Here’s why your business must be on social media—and how to choose the best platforms for your brand.

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Why Social Media Is Essential for Your Business

1. Brand Visibility

Social media platforms are where your customers are hanging out. From scrolling through Instagram reels to checking reviews on Facebook, your ideal clients are online—and your business should be too. A strong presence increases brand awareness and helps people discover your products or services.

2. Cost-Effective Marketing

Unlike traditional advertising, social media allows you to promote your business without breaking the bank. Organic posts, stories, and even influencer partnerships offer powerful exposure, and paid ads let you target your ideal audience with precision.

3. Build Trust and Authority

Your online presence is often the first impression a customer gets. Regular content, behind-the-scenes posts, and customer testimonials help build credibility and make your business feel more relatable and trustworthy.

4. Direct Engagement With Customers

Social media gives you the unique ability to communicate directly with your audience. You can respond to questions, resolve issues, and build community—all in real-time.

5. Increased Website Traffic and Sales

Every post, story, or reel can lead viewers back to your website, product page, or booking platform. Strategic content not only entertains—it converts.

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Which Platforms Are Best for Your Business?

Not every platform is right for every business. Here’s a quick breakdown to help you choose:

Instagram

Best for: Lifestyle, fashion, beauty, travel, food, art, and visual brands.

Use it for: Reels, stories, influencer marketing, and product showcases.

Facebook

Best for: Local businesses, service-based businesses, and brands targeting an older demographic (30+).

Use it for: Community building, events, reviews, and Facebook groups.

TikTok

Best for: Creative, fun, and trend-savvy brands with a younger audience.

Use it for: Viral videos, educational content, behind-the-scenes, and brand personality.

LinkedIn

Best for: B2B, coaches, consultants, and professional services.

Use it for: Thought leadership, networking, lead generation, and corporate branding.

YouTube

Best for: Long-form content, tutorials, vlogs, product reviews, and SEO.

Use it for: Building authority, monetizing content, and reaching users searching for solutions.

Pinterest

Best for: Ecommerce, DIY, fashion, home decor, events, and wedding-related businesses.

Use it for: Driving website traffic and reaching users with high purchase intent.

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In Conclusion

No matter your niche, there’s a platform (or two) that’s perfect for your business. The key is showing up consistently, offering value, and creating content that speaks directly to your audience.

If you’re not on social media yet, now’s the time to start. And if you already are, make sure you’re using the right platforms to reach the people who need what you offer.

Need help getting started or leveling up your social media strategy?

DM on IG: aj7s_creative for more info.